One session filmed at Ori, where I volunteered, cut into four 15–20 second ads. Each one opens differently, so a café can test which first second actually stops the scroll.
I volunteered at Ori, a matcha café in Łódź. Together with the café's social media manager, who shot most of it, we filmed one session on an iPhone and a second camera: the drinks being made and the people making them. The clips were handheld, with chatter behind the camera, so the ads run on music alone. The goal was something the café could post as is, with four openings so the post can be tested instead of guessed.
Shot by shot, to scale. The orange line is the drop in the track.